Italian high-end brand Moncler has unveiled the global campaign for its Moncler Re/Icons collection, which reinterprets iconic designs from the brand’s archives through the lens of a new generation—together with JENNIE, Cher, and Grace Jones.

Since its founding, Moncler has stood alongside pioneers who have ventured into the unknown and forged new paths. Rooted in that heritage and spirit of exploration, the Re/Icons collection gives Moncler’s signature designs a contemporary reinterpretation. The campaign captures the journeys of three artists who have continually pushed beyond convention, embracing new challenges and carving out their own paths.

JENNIE, in particular, has established herself as a global icon representing a new generation beyond K-pop. Moving effortlessly between music, high fashion, and digital culture, she has expanded her influence worldwide—shaping global style across borders and presenting new possibilities for self-expression. Inspiring diverse generations that value individuality and identity, she asserts her presence as an icon of the times, widening the boundaries of art, creativity, and identity.

“My most special dream is to keep discovering new sides of myself that I haven’t met yet. To create freely, build new experiences, and dream even bigger.”

In the campaign, JENNIE wears a black Moncler Re/Icons Karakorum jacket and appears among a diverse cast gathered from around the world. Her unmistakable presence amid a vast, constantly moving crowd symbolically underscores her stature and influence as someone who has forged her own path beyond cultural boundaries.

The campaign draws inspiration from archival photographs of Lionel Terray, an Alpine pioneer and one of Moncler’s early collaborators. Shot and directed by Gabriel Moses, it places the three artists at the center of crowds from different worlds, highlighting each individual’s originality and presence. JENNIE, Cher, and Grace Jones are figures who, in their own ways, have broken free from convention and carved out their own paths—revealing that pioneering spirit through this campaign.

The Moncler Re/Icons collection is available at select department stores, including the Seoul flagship store, as well as on the official online store (moncler.com).